- The “best” prompt you would select to use. Provide an overview and explanation on why this is the best prompt based on course content. (3 Marks)
“creates me headlines for a phone case company that includes numbers, speaks directly to the readers, leverages the fear of missing out, highlights the benefits or outcomes, identifies the target audience's pain points, harnesses the power of negatives, and uses curiosity gaps.”
I feel this is the best prompt to start off with and use because of the detail it is written with. The prompt is in depth and asks for everything that I want to receive and different versions of headlines incorporating those elements that make a great headline. It was straight to the point and easy to understand. It has what I want and provides a structure that ensures all that matters is touched on in the headlines being generated to me. When requesting numbers, a call to action, FOMO, benefits, and curiosity gaps, the prompt ensures that the headlines are noticed. All elements are included strategically in the attempt to push engagement and conversion opportunities.
The accuracy and clarity of the prompt allowed chat gpt to create compelling headlines that precisely target the target market that I want. Since AI has the flexibility of creating several headlines at once, I can determine which ones respond best to my readers and customers. The presence of emotional prompts that are straightforward and explicit advantages has made these headings far more useful than generic ones that don’t grab attention. That is the reason why in my opinion, this prompt is the most suitable place to begin because it includes everything you need to make a very effective headline.
- The “best” headline you would select to use. Provide an overview and explanation on why this is the best headline based on course content. (3 Marks)
“7 things you are doing wrong when buying a phone case"
The headline "7 Things You Are Doing Wrong When Buying a Phone Case" is effective because of the basic rules of marketing and course content on creating effective headlines.
When adding the "7" into the headline, it asks for instant attention and curiosity. Numbered headlines are a valuable asset as they promise solid, bite-sized info and carry an aura of simplicity and order which people by nature love. People will be reading more text that looks like it's easy to read and offers sure things. This will increase click-through rates as they suggest readable, structured text.
The few words "You Are Doing Wrong" highlights the reader's potential mistakes they are making within their current decision-making and buying process. This will create a sense of urgency and contemplation, influencing the readers to ask themselves, "Am I doing this wrong? " This personalized message forces engagement with the audience by tapping into their desire to improve and gain more knowledge for their decisions. By tapping into their pain points is a powerful strategy when creating headlines because it creates a sense of relevance between the text and readers.
Individuals are more likely to relate to content addressing their pain points or frustrations because it shows that you understand your readers.
The headline is compelling because we are telling the reader that they are doing something incorrectly without acknowledging what it is specifically. This leaves a gap of curiosity, and people are more inclined to click and read to find out what they are doing wrong. We all have a natural instinct to fill in gaps in information and not be left wondering.
The headline uses the second person narrative ("You"), so the information seems like it is tailored and directly written to the reader. It puts the attention on the individual and makes it feel like it's targeted to suit their own needs and actions. The statement "You Are Doing Wrong" is negative, and negatives can be a great thing when used correctly and they have a tendency to increase the level of distress or urgency. Humans are more motivated by not wanting to lose something negative (e.g., commit an error or miss out) than for wanting to gain something positive. This plays upon the fear of missing out (FOMO) or losing the most possible by doing an action in unawareness.