Having broken the material into tightly structured sections with descriptive headings, I have made one reading style modification to produce the revised version. Each section has its own labelled heading yet straightforward titles in bold type, such as "Why Choose Us?" and "What We Promise!" This technique is effective because it gives the reader the opportunity to quickly scan through the content and immediately see specific information without searching through paragraphs of text. The presence of headings uncluttered and well-defined serves as a source of guidance for the reader, encouraging him or her to jump ahead to the section of interest, learn about the benefits of the product, understand what the company promises, or browse the collection.

Smaller sections ensure that the information is not ringing in big doses becoming confusing. In website writing, especially targeting potential customers, this is relevant since most of the time, they will be skimming rather than actually reading through your content. The fact that in “What We Promise!” some of the content is bulleted means it can be quickly skimmed. Bulleted lists, in particular, allow the reader to quickly digest crucial points with clear and simple directions on how they present information. 

This technique additionally helps the general flow of the content by leading the reader down the intended path of the message in a logical manner. This prevents the reader from being overwhelmed with long text, keeping the reader engaged through dinky pieces of information at a time. Meanwhile, highly structured with comfortably labelled headings, each section is short and easy to read; clarity and simplicity are critical to Plain English. This guides the reader's understanding of the message while lessening the chances that they would find themself lost or confused. 

This enhances scannability, allowing the reader to engage more efficiently with the call to action, such as page navigation or even buying.