“Unconventional marriage — Dolly Parton's secret to a happy marriage” 

Easy to read:

The headline immediately informs us what the article is going to be about and it guarantees to tell us a secret regarding Dolly Parton's marriage and how it has brought her happiness. The readers have this basic expectation of what they are going to find out from continuing to read.

Curiosity gap:

By adding in the word "secret", it creates curiosity. This will make the reader want to know what the secret is, suggesting that there is something other or unusual in her marriage style. All minds will wonder trying to assume what the secret is. This is a powerful word.

Emotion:

The word "happy marriage" reflects many happy emotions and relates to readers who are searching for advice on relationships or being happy in their own marriages. It is relevant and is targeted towards married people.

Uniqueness/Intrigue:

The term "unconventional" makes the headline interesting because it gives the idea that Dolly's marriage is not ordinary. Readers interested in strange stories are attracted to the headline itching to find out more.

Short and sweet:

The headline is brief and to the point. It starts the key points immediately and draws attention.

“”I wouldn’t change a thing” — Dolly Parton's untraditional marriage that lasted 60 years”

Clarity:

The headline is easy to read and offers exact information. It clearly shares Dolly Parton is thinking about her marriage, which lasted for 60 years and wants to share how or why.

Curiosity gaps:

"I wouldn't change a thing" creates interest since it suggests that Dolly is thinking back on her very long lasting marriage with contentment, happiness, and pride. People might be interested in why she feels this way and what helped her marriage to be so successful and judge and reflect it based on their own marriage.

Numbers:

Including "60 years" gives us an expected time period, which is a solid number that captures individuals' attention. It emphasizes longevity, which will make it even more interesting for readers who might be interested in and seeking long-lasting relationships.

Emotional connection:

The sentence "I wouldn't change a thing" has an emotional effect, highlighting the satisfaction and wholeness you and Dolly can receive. This is something that readers are interested in knowing the secret to lifelong happiness in a relationship would find interesting.

Uniqueness:

The use of the word "untraditional" showcases that Dolly's marriage is not conventional, and it heightens interest regarding how Dolly and Carl managed to make it work for so long. In this day and age it is a very unique story to be shared.

Relevance:

It is relevant to the readers who are interested in relationship success stories or individuals interested in whether non-traditional marriages can last, and Dolly Parton.

“Dolly Parton and Carl deans secret to love — It’s not what you think” 

Clarity of text:

The headline promises readers to share the secret to Dolly and Carl's love.

Curiosity gaps:

"It's not what you think" is the curiosity gap. It implies that the explanation will be unexpected or surprising, and readers will want to click to find out more about their relationship. They are going to have their minds wandering trying to do this about everything they can think of to see if they are correct or if their life reflects the article.

Emotional connection:

The word "secret" paired together in the same sentence with "love" brings up emotion as readers would want to know the secrets behind a successful and loving relationship. Especially if it is something you want but don't have, readers will feel more connected to read and find out how to make their relationship work.

Uniqueness:

The headline creates suspicion by implying that the couple's secret is not what readers have first thought of or thought of at all. This interests the reader's mind because it plays on their assumption and thoughts, evoking a unique feeling or surprising fact about Dolly and Carl's marriage.

Short and sweet:

The title is short and straight to the point, while still managing to excite the reader's curiosity and leave their minds thinking and wanting to find out more.

Relevance:

For readers who are interested in celebrity romance or relationship advice, this headline is incredibly relevant and engaging.