1. Structure and Organization
Original Post Issue:
In the original post, my information was quite mixed and very vague not following a well-organized, logical pattern that would allow a reader to scan and reread some key details. It didn't follow a definite, scannable pattern that would allow readers to get the most important points as quickly as possible which is a critical aspect of F-Pattern writing as well as plain English.
What I Did Differently:
In the new post, I followed the F-Pattern more accurately by breaking the content into smaller sections with clear, bold headings. For example, I included headings like "Why Choose Us?," "What We Promise!," and "How We Work," which helps the reader identify immediately the sections they would like to engage in. There were also bullet points laid in each section, such as "What We Promise!" which highlighted the benefits of being eco-friendly, affordable, high quality, etc. This visually guides the reader's eyes along the F-pattern path for them to skim and pick the most relevant information without needing to read everything from start to end.
Justification:
The F-pattern is especially important in online content because research shows most people don't read our text completely but scan it predictably in a specific manner. Content becomes easier for them to cut through when it’s divided across easily digestible headings while still staying sharp and crisp on detail. The aim was to create a content structure which resonates with how people actually read online, making it comfortable and more user-friendly.
2. Simple language
Original Post Issue:
The original post had certain phrases that were a little wordy or complicated in terms of Plain English writing. For instance, the phrase "the phone cases are durable and resilient" could be made even simpler without losing meaning.
What I Did Differently:
I made the language much simpler in the modified version. For Example: instead of "durable and resilient," put "durable, protective," and "made with sustainable, recycled materials" instead of referring to "using eco-friendly production methods." I also included active verbs and shorter sentences, leaving the language direct and more straightforward.
Justification:
Plain English writing is about making the message as simple and as accessible as possible. It keeps the content understandable by wider audiences no matter the level of reading. The reader's brain power is reduced, and the content is made more interesting to read.
3. Focused on needs and values
Original Post Issue:
Even though the features of the phone case were discussed, the reader's relationship with the product was not adequately present. A key selling point for our audience that appreciates individuality and eco-conscious products would be self-expression through personalized phone cases that were left unlooked into.
What I Did Differently:
I aimed to engage the reader more by going after their concerns about their needs and how our product fits in with their lifestyle. For example, I specified how phone cases represent personality(ex: "You'll find the perfect case to match your vibe."). I continued by mentioning how consumers can and should feel happy about their purchase because the cases are of great quality and eco-friendly, fitting into an environmentally aware market that we have today. I also used words such as "Express Yourself" to push that these phone cases are not just accessories but also expressions of one's individual style.
Justification:
When looking into a market for a unique, eco-friendly phone case, the attention has to be kept on the emotional and personal values of my target audience. This is because the customer doesn’t only purchase the product but shows off our brand. Our environmentally friendly stand-point and personal expression were very important to attracting customers who care about sustainability and individuality. I tried to create an emotional connection since this more often than not tends to affect purchasing decisions.
4. Calls to Action
Original Post Issue:
The original version had very few CTAs to direct the reader to the next step. The original post did not show a single piece of advice on what to do once a reader has learned something about our brand and products.
What I Did Differently:
The revised version introduced clear and actionable CTAs such as "Browse Our Collection," "Find Your Perfect Match," and "Feel Good About Your Choice." These calls to action have been specifically placed to encourage the reader at an appropriate point along the buyer's journey to continue learning about the products or maybe also make a purchase. I aimed to make my CTAs specific and hard to miss in order to increase visibility.
Justification:
Effective CTAs aim to guide the reader toward the ultimate conversion goal. Whether that means making a purchase or just exploring products and our website, CTAs offer readers the next step of action. The actionable wording and strategic placement of the CTAs lead the readers down a clear path to engagement with my brand.