Finding Information:

The first rule of using plain English is to ensure readers can find what they need easily and quickly. The introduction post for Funky Fab Phone Cases takes care of this through the use of clear headings and sub-headings that direct the reader toward important sections of the content being read. The headings "Why Choose Us?" and "What We Promise!" give the readers easy access to easily scan the page for important facts or information about the product and its benefits that they want to know about. I put bullet points because they are very effective in presenting information in bite-sized points that consumers will understand, which can easily be scanned by the reader for quick reference to the most relevant points. CTAs provide clear directions, saying, for example, "Browse Our Collection" and "Feel Good About Your Choice" so the reader knows where to head next-whether they want to know more about the products or proceed to make a purchase. Visuals such as pictures of various designs for phone cases also help direct attention and aid the reader in maneuvering through the content.

Understanding It:

Once readers have found out about the information, the next goal is to make sure they understand it. The post meets these criteria by employing simple, everyday language that most people easily understand. Phrases like "funky," "stylish," and "superior protection" are all such simple terms that the product qualities connoted in those words are made easy for anyone to grasp. Special emphasis must be made that any highly technical slang or confusing terminology is avoided. Instead, simple terms that easily explain the benefits of the product are used. Besides these, the writing style is characterized by short, to-the-point sentences, showcasing the key ideas without tiring the reader with long, windy descriptions. Basically, the structure and phrases used throughout the post help to simply inform the reader what Funky Fab Phone Cases is all about, what should matter to them, and how it will benefit them. The whole technique allows assurance that the facts, along with the actual meaning, are simply clear to the readers.

Use It to Fulfill Their Purpose

In general, Plain English writing is concerned with ensuring that the reader can use the pieces of information to fulfill his or her purpose. In this case, that purpose would likely be finding a phone case that is compatible with their personality, the values they keep, and of course the practical side of things such as quality. The content caters to that exactly by highlighting the benefits gained when choosing Funky Fab Phone Cases (ex: expression of one's personality, environmentally sustainable materials, and affordability). This post further adds very straightforward calls to action that lead the reader to their goal of buying a phone case. Phrases like "Browse Our Collection" and "Feel Good About Your Choice" encourage the reader to take immediate action by browsing designs or learning more about how their purchase supports sustainability. The environmental aspect is going to score points with buyers interested in making eco-friendly choices, making it even more obvious that buying Funky Fab fits within their mindset. Everything a person needs in order to accurately base a decision on the factors that will affect their purchase is shown.