- For each of the three (3) headlines, use your class knowledge only to analyze the results. You are to provide a detailed overview of your thoughts based on what you have learned in this program to date and how it applies to the overall headlines produced by ChatGPT. This MUST correspond to the materials we spoke about in class and MUST include the referenced class content & PowerPoints. Your overview must be backed up and reference the specific items discussed in class including the specific PowerPoint /Slide number. You are to insert the “source” you have based your overview on. (9 Marks)
“How One Simple Case Can Save You Hundreds — Don’t Pay for Expensive Repairs!”
This headline uses psychological biases and highlights pain points of expensive repairs and offers a preventative solution for consumers. We are promising them to share how they can save hundreds by buying the right product, making people compelled to read more about it. People are emotional so they are easily lured in like a siren lures a pirate (Briscoe/ W6 - Headline Secrets (W25)/Slide11) when they feel strong feelings from something, especially pain points. This headline is showing that we understand their problems and care to help (spending too much on phone repairs) (Briscoe/ W6 - Headline Secrets (W25)/Slide12). The head line is not only targeting pain points but also showing a benefit from reading (saving money). This makes the headline more compelling to readers and gives them a sense of desire to read more. (Briscoe, W6 - Headline Secrets (W25)/Slide13)
"98% of Customers Say Our Cases Saved Their Phones – Get Yours Before They’re Gone!"
This headline highlights our success rate while attaching FOMO, enticing customers to buy and avoid missing out. There is a strong power of urgency and exclusivity which gives your readers the impression that they might miss out and/or are getting access to limited time deals or products or opportunities. This headline makes them feel like they are going to miss out on something good that everyone is saying worked and “saved” them so it is tapping into their fear of missing out bias persuading them to act (Briscoe/ W6 - Headline Secrets (W25)/Slide15). Phone cases are a product that many people are very particular about and research before buying. This headline plays with the preference of numbers in the headline mixed with fomo. When they see the statement “98% of customers say our cases saved their phones” this will grab their attention and make them want to see what is so special about the cases.
“7 things you are doing wrong when buying a phone case"When incorporating numbers into your headlines, it creates an effective way to entice readers. Studies show that 36% of people prefer headlines that include numbers (Briscoe/W6 - D - How to Write Headlines - Step-by-Step Guide (W25)/Slide 5) Numbers tend to generate shares and engagement from readers. These types of headlines make you think and wonder what you have been doing wrong and entices you to find out more. This is because your brain automatically puts things into logical order so when you add small numbers into your headline is acts as what Debra Jason says “brain candy” (Briscoe/ W6 - D - How to Write Headlines - Step-by-Step Guide (W25)/Slide 7) This is because numbers are more recognized and better than words and they are more easily digestible. The 7 in the headline makes it even more effective because it is shown that people react better to odd numbers rather than even and is seen to be more “authentic”. When understanding the science behind odd numbers, click through rates increase by 20% when they include the number 7 (Briscoe/ W6 - D - How to Write Headlines - Step-by-Step Guide (W25)/Slide 10) I feel this headline is very effective because of the science proven and it has a good flow. Phones are the center of almost everyone's life and people depend on them for daily use. People want to ensure their phones are protected 24/7 so this headline will make them click in order to know how to keep their phones as safe as possible. It also taps into the power of negatives and uses curiosity gaps.